Sponsorship Opportunities
The NHPGA relies upon its members for its continued financial strength. While membership dues are a key financial component, a number of sponsorship opportunities exist to simultaneously promote individual companies and support ongoing activities of the association. We welcome the chance to discuss any of these marketing avenues in more detail. Please call us: (603) 435-6785.
Plantsman
Advertisements are accepted for our bimonthly magazine, The Plantsman, published in February, April, August, October and December. Rates are based on ad size, duration and membership status. For complete details, download our Plantsman Advertising Rate Sheet.
NHPGA Web Site Leaderboard/Banner Ad
Our newly redesigned NHPGA web site is positioned as a leading statewide interactive horticultural site reaching consumers, retail and wholesale horticultural businesses. Leaderboard ads appear at the top of all of our web pages and are designed to highlight key messages and provide increased presence giving your ad higher prominence than any other content on the page. This increased presence provides you a great opportunity to easily and quickly promote your business or upcoming event. For complete details, download the NHPGA Leaderboard Rate Sheet.
Event Sponsors
The NHPGA is dedicated to providing educational programming to its members. Each offers sponsorship opportunities:
Winter Educational Meeting - Our annual educational meeting, co-hosted with the NH Landscape Association, offers a number of sponsorship opportunities: Event Sponsor ($1,000), Keynote Speaker Sponsor ($500), and Morning Break Sponsors ($100). To learn more, please call us at: (603)292-5238. Sponsors are recognized in publicity sent to our members.
Summer Meeting – Each summer we gather to tour an area site, visit with old and new friends, and exchange ideas. A summer meeting sponsorship opportunity exists ($200) which includes placing the sponsor's logo on the meeting flyer mailed to our members and recognizing the sponsor at our annual meeting held at this event.
Membership Directory
The NHPGA membership directory is published biannually and is supported solely by the financial support of its advertising sponsors. This publication will soon be available in both print and on our NHPGA website – extending the visibility of its sponsors. Advertising rates are $50 for a half-page and $100 for a full-page ad.
New England Floriculture
2006 - $2,000
$300 Transfer of the NHPGA web database to a new platform.
$2,700 Web site assessment.
dantruesdale design conducted an assessment of the existing NHPGA web site with the following recommendations:
- Simplify the site
- Refresh the visual style
- Update the technical back end for ease of maintenance
- Adopt “guiding principles” to direct ongoing site enhancements
- Create user profile and regularly perform usability tests on website
- Invest financial resources and people in upgrading and maintaining the site in a phased approach
- Select and prioritize content, features, and functionality in accordance with the seven objectives in the NHPGA mission.
2005 - $2,000
$750 Conducted a web site assessment that included:
- Navigation analysis and breakdown
- Means to make site more user friendly
- Identifying and detecting broken links, graphics and dead-end pages
- Recommendations of what sections of the website need work
$1,250 Reworked website sections to include:
- Change database connections from DSN to ADO and modify current admininstrative routines based on ADO access
- Redo site layout as outlined in site assessment so that layout is easily navigable
- Add member email creations so mass emails can be managed from our web site
2004 - $2,000
We were able to use the funds to purchase a portable p.a. system and LCD projector, which have been used at our 2005 summer educational meeting as well as our January 2006 winter educational meeting. The equipment worked well and has enabled us to eliminate equipment rental costs at both events. The equipment will be used to great advantage for years to come.
2001 - $2,000
Funds were used to hire a marketing consultant who created a professional marketing campaign for NHPGA. This campaign was then used to obtain $50,000 from the NH Department of Agriculture’s block grants, which allowed us to put our plan into action.
Our marketing plan included public education and components to strengthen our members and the association.
- Banners were created and distributed to our members, identifying them as local sources of quality plants.
- A website was designed which included “Garden Enthusiast” and “Industry Professional” sections for educational links, member directories, calendars of events, products and services, and more.
- Postcards and media kits were created and distributed to promote our organization in a professional manner and recruit new members.
- Radio announcements were placed on NH Public Radio throughout the growing season to provide gardening tips and promote our members.
- A new book was created and sold entitled, the Best Plants for NH Gardens and Landscape. This educational piece was a partnership project with UNH Cooperative Extension and is already in its second printing. It has been a wonderful resource for Granite State gardeners.
